#1232. I tested Vero

By pascaljappy | Review

Sep 28

So you don’t have to πŸ˜‰ – Maybe you should, though!

My Vero feed

In a recent roundup of news, I linked to a Peter McKinnon video detailing 10 reasons to try out the social platform Vero. It seems to provide an alternative to Instagram that isn’t chasing TikTok’s debilitating features, offers more possibilities for sharing and connecting, and hasn’t yet turned on the content creators that support its growth.

Does it live up to the description? And can you create a big following from scratch on Vero (something that more or less impossible on Instagram, unless you are already a major celebrity elsewhere).

Yes. And … maybe.

My glorious account

At the bottom of your Vero feed, you’ll find a large + symbol which allows you to share something new.

One really cool feature is that this sharing isn’t limited to photographs.


Multiple options are at your disposal that create a far more social vibe than the usual “look at me”, “look at my incredible Santorini photos”. I can definitely imagine more interesting relationships than the wannabe influencer picture-perfect selfie-displays that haunt IG.

In fact, I wish something like that had turned up long ago.

In practise, though, and in my very limited experience and following of other photographers, photos do seem to represent the mainstay of social exchanges. If you can really talk about exchanges, as it still feels like a very blog-like experience: one person posts, others like or comment.

Caustic flame

Still, it does feel like Vero is pushing actual exchange, and less of the mindless ego boosting that its competitors prey on. The world badly needs more of that thinking, and maybe it’s just users who need to readjust to a new form of discussion, rather than exposure in search of likes.

Better still, one sharing option is to present someone else’s account to your own following. Say I follow someone that really appeals to me, I can introuce his/her profile to my millions of followers. And that’s brilliant, as everyone benefits. The person being introduced gains exposure, my audience gains new knowledge, and I appear like an interesting and generous person. Win, win, win. You know, the kind of thinking societies used to be built on before the mass ego-rush of the past decades.

There’s more privacy embedded into Vero, as well. As you post something, you can elect to share with everyone, with distant relatives or with close friends only. Each being defined by the number of contacts between yourself and the person, I believe. Again, great thinking. Though, again, in practise, everyone seems to be sharing everything with everyone, in search eternal glory πŸ˜‰ But that might change, and I may be wrong on this.

Dad’s on velo Vero

Hopefully, this answers the first question. Yes, it lives up to the social-destination promise.

The second promise, well … it probably depends on you.

Initially, I posted one photo and waited. Crickets.

Moon church

I then decided to follow a bunch of members, carefully avoiding the megastars who would never return the favour … more crickets.

After enduring enough crickets to fuel both a plague and a flour factory, I then started using hashtags, AND commenting thoughtfully on some nice photos posted by the members I was following. Almost immediately, likes and comments started appearing on my own photographs.

That’s interesting. Maybe the hashtags are doing all the work. But, if Vero’s algorithm incorporates reciprocity or favours positive engagement, here’s another reason to like the platform right there. It’s a positive and intelligent way of breaking the filter bubbles that others have created to direct opinion and dumbify the planet for their own profit (Dante has written a special addendum just for those terrible people).

Reception committee

It’s not all glorious. Let’s not be naive. The big names on Vero are already big names on Youtube, Instawham and elsewhere. Worse, they are exhibiting the same influencer tactics (like flying fast drones through gorges and canyons where wildlife can only be disrupted) that have made other platforms so drippingly disgusting. Don’t expect Vero to be the miracle, equal-chances, big reset.

But I do feel social interactions – for now – can be a lot more interesting here than elsewhere. And it does feel like someone putting in the work of posting reuglarly, tagging, following, commenting, … could gain a decent following without being a superstar elsewhere.

After a while, I called it quits. This was an experiment, I always test new platforms to understand how they work, mostly for my consulting work. But life is too short to spend on social media and I like to read, and write. Slow and deep isn’t what any social media, Vero included, is geared towards. I’ll stick to minor league blogs and paper books, thank you very much πŸ˜‰


But it does feel like Vero is creating an inflection in social vampirism and herding its members in a far more interesting and beneficial direction. Let’s hope I’m right, and that it lasts (which depends on unlikely innovation in monetization strategies).

All said and done, there’s one use case for Vero that would seem extremely promising: clubs and similar communities. I’d be interested in participating in one of these, and the sharing options would be far more useful than those of the incumbents.

The ability to follow a close group of members of a community, share with them elements of various types, have good talks in comments, share books, music without long blog posts … all that would make for a good time. If anyone’s interested, I’m in! It could even be the – more open source and collaborative – future of DS πŸ™‚ What say thee?


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  • Ian Varkevisser says:

    Hi Pascal,

    I looked at Vero recently and quite honestly was not that impressed with its presentation. Yes it does look like it is directly aimed at instawham as a competitor.

    If however a sense of community is what one is looking for fakebook is a far more suitable platform to engage on with its groups features. Then of course one needs to deal with the censorship, whims and deviances of sucktard, a large con which weighs against some of its inherent pros.

    As vero is to instawham , the platform Gab Social is to fakebook.

    Have you ever reviewed Gab social ??

    It is always a case though of convincing enough like minded acquaintances and friends on existing devious and dubious platforms to migrate.

    I have a dormant account on Gab originally set up as a stop gap to fakebook in case it became totally intolerable and am more impressed with it than either vero or instawham.

    To me it presents a more interactive community based style of platform ?

    Your thoughts if you have reviewed it ?



  • jean pierre (pete) guaron says:

    Well you couldn’t even bribe me to go on TikTok or Twitter, and I’m sufficiently dubious of Instagram to give it no real chance either.
    I don’t like the format of the first two, OR the content.
    Instagram is less obnoxious, but of little interest to me so it doesn’t matter anyway.

    In a way, DS and other similar pages are a kind of “social media”. Especially gauged by the previous post – that’s proven to be hysterically funny, tinged with some sad news from one or two of our friends.
    And there’s another one I belong to because it’s a kind of chat group that offers help & support to younger people – something I feel under some kind of social obligation to attempt in my old age, you spend a lifetime gaining wisdom and by then about the only thing you can do with it is try to pass it on to someone younger who might still have a chance to use it!

    PJ, I LOVE your photos of dad-on-velo, the reception committee and chillin’. But of course you already know that I like “reflection” shots like chillin’ Dad ticks a number of boxes – street, family portrait, lighting (more imaginative – not as flat as most people’s efforts!), composition . . . . While the other two are more imaginative than most. Is that a copy of Robert Galbraith’s best seller, “The Ink Black Heart”? – I am just guessing, but I think that shot was taken with the Hassy, in your backyard.

    • pascaljappy says:

      Thank you Pete. I like that photo as well.

      Passing on wisdom is one of the most useful and noble things we can do. Probably one of the most fulfilling, as well.


  • Mer says:

    Yes – I’d be interested in a group like that. As far as photography goes, it sounds like a good environment for constructive feedback and comment.

    Sites that run on likes and upvotes are hamstrung when it comes to honest feedback – folk don’t want anything that won’t increase their numbers and commenters don’t want to say anything bad as the bounce-back can hurt them. Don’t get me started on the herd mentality that falls in behind anyone with high enough numbers.

    On a completely different tack, one site that’s provided a lot of social fun is boardgamearena.com. I jumped on there during covid lockdowns and have had a great time playing games with friends and strangers. Geeky, probably. Fun, definitely.


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