My last post reported that Olympus had decided to exit the photography market. Sad!
Coincidentally, nary a week later, a new company is launched that has a product that -to say the least- dares to be different. Innovative and bold!
This company is Pixii. It first announced its plans in 2018, and got itself a design award in 2019. But now, it seems, it is ready. Really!
Their product does certain things that DearSusan’s Pascal J has been advocating for quite a while. Like making use of your smartphone as the camera LCD, and good integration between the two devices. Like reducing what is on the camera to the simplest. Like taking advantage of existing lenses on a pre-existing mount (it is mounts, actually, with the help of an adapter). Cool!
It also does things in a way that DS certainly didn’t anticipate. Like embody the world’s most expensive APS/C camera. Yes, that includes Leica, and the ill-fated wood-bedecked Hasselblad-by-Sony. Pricy!
Like incorporate a rangefinder, which is running against the trend towards better/cheaper EVFs. But a rangefinder does offer a very different shooting experience. Like having a base ISO 320. And their presentation does allude to “fighting a monopoly”, which suggests that they had trouble with Sony’s sensor division. They also do not disclose sensor resolution, but the pixel pitch leads me to believe it is around 14 Mp. Which should please big-pixel-lover Pascal J no end. High-resolution lovers less so, including yours truly. Original!
My purpose here is not to pass judgement on a camera we haven’t tested (hear that, MM Pixii?). But to show that not all is doom and gloom. The Pixii alone won’t reverse the tremendous fall that camera sales are taking. But it does show that the power of photography to attract talent and capital is still alive, and that innovation is the only way out. Welcome to Pixii, the world’s first post-COVID camera! Welcome, welcome!
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